Podcast advertising is the integration of promotional content within a podcast episode.
It encompasses several formats like host-read ads, pre-recorded spots, and programmatic ad slots. The buying formats range from direct partnerships to programmatic platforms, offering flexibility to align with an advertiser’s strategy and budget.
Download Seismic Digital's Podcast Advertising Guide
- Millions of highly engaged and educated listeners tune in to their favorite podcasts daily.
- Podcast listeners are 54% more likely to consider buying an advertised product after hearing its advertisement.
- Podcasts aren't just for the "true crime junkies".
Click below to download our guide to podcast advertising!
